![]() ![]() This explains why leaks tend to happen in highly competitive markets where there is a need to draw attention to product plans, to create a buzz around upcoming products, or to discourage consumers from buying competing products. But companies have to constantly negotiate how openness as a strategy can work in tandem with the need to protect intellectual property. This can help generate related contributions from other organisations – app developers in the case of Apple, for example.Īnd so selective revealing helps inform other interested parties about a possible product direction, especially when such information is hard to come by otherwise. This is why an organisation might engage in “ selective leaking” of certain product details, such as code or other intellectual property. For instance, once details of a new project are out there, a firm might be approached about new R&D partnerships with other companies in its ecosystem. For example, one simulation study acknowledges that there are short-term risks of leaking such as competitors getting hold of commercial information, but ultimately found that firms benefit in the long run. ![]() Boumen Japet/Shutterstockīut research into the impact of leaking on company performance creates a mixed picture. Meta has also recently released new VR googles. ![]() Such information can help them make decisions under time pressure when trying to keep up with fast-paced change in industries such as tech. Other companies – competitors or those developing accompanying products and services – can also use rumours to their advantage. It may appear paradoxical for an innovative firm such as Apple to leak new design products – but these rumours can elevate share prices, test industry and consumer reaction, and preempt competitor moves. ![]() The source could be someone like a contributor to an online technology blog, but it could also come from within a company itself. So product innovation rumours speculate on forthcoming products or updates. Rumours generally start any time there is ambiguity about future events. Rumours are forms of information with an uncertain status when it comes to truth – they are sometimes not even true or false yet. All with often little to no solid information.Īcademic research classifies a rumour as information passed from one person to another with “a lack of secure standards of evidence”. They also start to develop thoughts about how the market – or even consumers’ lives – could change as a result. By discussing issues like purpose, price and looks pre-launch, consumers and competitors start to develop ideas about products, and perhaps even what accessories or apps will be needed alongside them. Of course, the “iSlate” was finally launched by Apple in April 2010 as the iPad tablet.Ī lack of solid information fuelled ambiguity, in that case, and the same has happened with Apple’s Vision Pro headset. Other rumours about the device – some of which turned out to be correct – discussed possible features and the timing of its forthcoming release. In late 2009, for example, the technology blog suggested – without fully validated evidence – that Apple was going to call its upcoming tablet computer the “iSlate”. Of course, that game is being shutdown for no apparent good reason in August so I guess after that I need to sell/trade-in the Quest.Apple’s recent unveiling of the Vision Pro, its first augmented reality and virtual reality (VR) headset, came as a surprise to no one who follows Apple news – rumours had been circulating for years.Īpple’s products have a long history of creating waves well ahead of launch due to rumour and speculation. They both got pretty addicted to playing it every day for like a year. That being said I got two of the three games for my kids because if it keeps them entertained for 20 minutes each I'm that much closer to making the headset worthwhile.Ģ of my kids played Echo VR for endless hours which was free ironically (despite having a number of games we paid for). My kids - who can play Fortnite and Rocket League for hours every day, for the past three-plus years if I let them, who seem to never tire of those two em to get bored with every Oculus game within a handful of hours.įree is about what any of the games are worth for the platform - and every parent I know says the same thing: The Oculus has a huge wow factor that makes every kid "want want want" but then after a handful of hours of play time on any given game the wow factor goes away and you're left with the same dud of a gaming system. ![]()
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